Advertising and marketing company Falls & Co. has a brand new president.

He’s Tom Bernot, who additionally will raise the name leader working officer on the downtown Cleveland company. Rob Falls will turn into chairman and can retain his function of CEO.

The transfer completes a change of the enterprise Falls has led since he got here to Cleveland in 1989.

Falls mentioned in a joint phone interview with Bernot that the brand new president is the best consumer, on the proper time, to take over an operation that’s the consolidation of 3 companies: a public members of the family company, an promoting company and a virtual advertising group.

“Tom has an inclusive background in the entirety we do,” Falls mentioned. “He’s been the executive working officer of any other company, he’s finished global paintings, branding. He’s finished just about the entirety we do since we’ve advanced from a public members of the family company to a full-service advertising company.”

Bernot joined Falls Virtual, then a separate corporate, as vice chairman in 2019. Sooner than the 12 months was once out, Falls Communications, then a public members of the family company, bought Wyse Promoting and consolidated the 3 firms into Falls & Co. Till taking at the activity as president, Bernot have been senior vice chairman of latest enterprise building.

Falls & Co. now considers itself a strategic advertising company with experience in advertising communications, emblem development, promoting and offering strategic era products and services throughout virtual platforms. Amongst its purchasers are Duck emblem tape, Lincoln Electrical Co., plumbing fixtures maker Moen Inc. and paintmaker Sherwin-Williams Co. The paintings is part business-to-business and part business-to-consumer.

Bernot, a Northeast Ohio local, was once vice chairman at Steadiness Innovation & Design, a Cleveland design consultancy, when he joined Falls Virtual. Previous in his profession, he served in a couple of capacities at what’s now Adcom, a Cleveland advertising company, and at Swagelok, the place he was once a world emblem supervisor on the Solon fluid methods merchandise maker. Bernot is a graduate of John Carroll College.

“The wonderful thing about what we now have is 3 lovely deep firms, that experience separate experience, introduced in combination for purchasers on a extra built-in model,” Bernot mentioned. He added that he sees enlargement coming within the virtual house since “the entirety has a virtual thread to it. Even what you possibly can name our conventional communications paintings has an enormous era and knowledge piece to it that we didn’t see 5 years in the past.”

Falls got here to Cleveland in 1989 from Detroit’s Anthony M. Franco Inc., as Franco was once becoming a member of with the Griswold Inc. promoting company in a four-person Cleveland public members of the family place of work. He sooner or later purchased keep an eye on of the company and nonetheless holds 100% of its stocks.

Falls mentioned that, going ahead, his function shall be as a senior counselor to present purchasers and attracting new purchasers. He additionally will proceed to be lively in neighborhood organizations and fortify the selling, communications and public members of the family occupation.